Archive for March, 2007

The Get CLEAR Process for Business Success

Posted by on Mar 11 2007 | Free Articles

Have you been struggling to reach your goals and achieve the level of success you desire and deserve? Then use my Get CLEAR Process to get the results you want.

Clear the Clutter. The first step in the process is to eliminate the clutter that takes up physical and mental space in your life. Your goal is to make room for your future by getting rid of the excess “stuff” that creates chaos in your surroundings and clogs your mind with overwhelm.

To accomplish this, you’ll want to first select an area to work on, whether that’s your desk, your home office, or some other space that’s in disarray and then implement a sorting strategy to 1) throw away things you don’t use or need; 2) give away or recycle items that someone else can use; and 3) place in file folders paperwork and other documents you need, and place in containers your tools of the trade and other supplies. Everything should have its own designated space so you can find things quickly and easily every time you need them.

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The FOCUS Marketing Method

Posted by on Mar 10 2007 | Free Articles

Entrepreneurs and small business owners know they need to market their business to make more money and attract more customers, but they often don’t know how to go about it. That’s why my FOCUS Marketing Method is such a powerful tool. It gives you specific techniques to make your marketing efforts pay off.

“F” is for Filtered. Concentrate on targeting people in a specific niche market to attract your ideal clients - those people who you serve well and who you are most alike. Think about what types of people you best identify with and what life experiences, interests, hobbies, and roles you might share with them. Then consider whether they are people you’ll want to work with in the long term.

Once you have an idea who your “ideal clients” are, you can attract them with your pricing, packaging, and branding the image you project on your website and in your marketing materials. You’ll want to filter out people who are not a good fit for your business, such as those who can’t afford your prices, or those who you’ll struggle to get access to, and attract only those people who are most likely to purchase the products and services you offer the ideal clients for your business.

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