I love networking with potential customers, organizations, and yes, even vendors. It is fun to share what you learn with others and you never know where your next customer is coming from. Here are some of my favorite business/publishing techniques I have learned so far… use them and you will “get ahead” too!
Determine where your target market goes and then go sell your products at that location. I have found that businesswomen love our products and services more than writers! I would never have targeted businesswomen over women writers, but over and over again, businesswomen jump on our memberships, books, and audioseminars. So once you find a receptive market, learn from it and then go to it!
Target one audience. Specialize! You will position yourself as the person or group to go to for the service or product you provide. The National Association of Women Writers (NAWW) is Where Women Unite To Write. That is targeted and specific. Continue Reading »
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