As the owner of four online companies, my job is to sit down every year and decide my SWOT for the next 12 months and then to consistently revisit my SWOT throughout each year and tweak as needed. I base my decisions on my experience and the emerging trends in the industries I serve.

I also network, engage in learning with mentors, and a lot of the time I simply go left when everyone else goes right. I am a rebel that way and it works simply because it helps my companies stand out in a crowded marketplace.

SWOT is my favorite tool to help me understand at the strategic level how to go left when others go right. Continue Reading »

NAWW member Susan M. Heim’s book, It’s Twins! Parent-to-Parent Advice from Infancy Through Adolescence, is an award-winning Finalist in the Parenting/Family: General category of the National Best Books 2008 Awards, sponsored by USA Book News.

Brenda Elsagher is happy to report the fourth printing of her first book, If the Battle is Over, Why am I Still in Uniform? and the second printing of her 2nd book, I’d Like to Buy a Bowel Please! has just been released.

Brenda is an international speaker and will have her third book, Bedpan Banter out in May of 2009.

For more details about Brenda, please contact her through her website at www.livingandlaughing.com

NAWW Member, Adera Gordon is pleased to announce the release of her first book, Fragments of a Fractured Life: Overcoming Personal Trauma, Private Pain and Healing Forward.

For more information on Fragments of a Fractured Life go to www.aderagordon.com or e-mail her at adera@aderapublishing.com

All writers have experienced it at one time or another… WRITER’S BLOCK…  Does it have to come with the territory or is there something you can do about it?  The good news is you don’t have to be stuck with these frustrating bouts of mental paralysis where you agonize over whether the next brilliant thought will ever come.  Join Jody England as she shares a unique and powerful way to shift your energy and remove these blocks for good.  She will tell you how she used these techniques to write her own book and create an entire coaching system in record time - and will teach you to do it too!

You will learn:

• The single most important technique you can do to get rid of negative feelings (once and for all!) that choke your writing and stall your projects.
• How to overcome writer’s block EVERY TIME, and unleash a flood of ideas and potential.
• Specific Strategies and Tactics you can use to get out of your own way and create your next blog post, article, or book in record time.
• 3 Ways to get unstuck in your writing when you think you have no other options …and they cost absolutely nothing to implement!

Jody England, MSW, and is an author and life coach.  Her book, Attraction Actions: New “Bee”haviors for Creating the Life you Deserve is a no-nonsense guide to helping women reconnect with their passion and purpose as they learn to harness the Laws of the Universe.  She is also the Co-Founder and CEO of, BuzZen, a company committed to connecting and empowering women across the planet.  Women everywhere are catching the BuzZ and transforming their lives with the support of their girlfriends. Even the stars are catching the BuzZ… this year, the BuzZen Box was included in the Oscar® Nominee Gift Bags!

A successful entrepreneur and former therapist, Jody has transformed her unique blend of experience as a leading voice in both the business world and nonprofit arena, to empowering women to unlock their personal power.

If you are not an NAWW member yet, find out more about NAWW Membership Benefits by clicking here: naww.org/blog/benefits

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