Do you want to move up a level from being an ordinary or even a good copywriter to a master copywriter? This session gives you secrets master copywriters use to generate readership, reaction, and response far above the results average copywriters get. You will discover:

• The USP: your product’s “reason for being.”
• The secret of the Big Promise.
• The secret of the 4 U’s.
• Understanding the buyer’s Core Complex with “BDF.”
• Reaching prospects on a deeper level (intellectual, emotional, personal).
• The FAB pyramid of features and benefits.
• The 4 legs of the stool.
• The Motivating sequence.
• The secret of Abundant Proof.
• Creating a copy platform.

After leaving this session, Bob guarantees you will know how to:

• Write copy at a level far above ordinary copywriters.
• Know when copy submitted to you won’t work and what is needed to fix it.
• Reach prospects with your copy on a deeper, more powerful level than you do right now.

About the instructor:

McGraw-Hill calls Bob Bly “America’s top copywriter.” A freelance copywriter with more than 25 years experience, Bob has written copy for over 100 companies including PSE&G, BOC Gases, Medical Economics, and IBM. He is the author of more than 70 books including The Copywriter’s Handbook (Henry Holt), cited as a “mini-classic of direct marketing” by the Direct Marketing Club of New York.
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Call-in information for live call is on your member login page. Missed the live call? Get the audio download on your member login page within 48 hours. If you do not have your password, e-mail us at support@naww.org

If you are not an NAWW member yet, find out more about NAWW Membership Benefits by clicking here: naww.org/blog/benefits

Technorati Tags: NAWW, Sheri McConnell, NAWW member event, The World’s Best-Kept Copywriting Secrets, Bob Bly, Americas Top Copywriter, copywriting secrets

Whether you’re pursuing the traditional route via an agent and publishing house or choosing to self-publish, you need to learn about the publishing process in order to make informed choices. Knowing how to avoid the pitfalls can save new and aspiring writers years of time and frustration.

You will learn:

• 5 Biggest Mistakes Most First-Time Authors Make and How to Avoid Them
• 7 Myths That Can Sabotage Your Publishing Success
• 3 Miracle Outcomes
• 3 True Success Stories

Shelley Lieber is the author and creator of 4Ps to Publishing Success™ Products and co-founder of Visual Impressions Book & Fine Art Publishing. She is a popular speaker and leading authority on publishing, combining her background in writing, editing, marketing and public relations to help writers and artists successfully create, package and deliver their messages.. She has been a book editor for Holt, Rinehart & Winston, Macmillan and McGraw-Hill publishing companies in New York and a contributing writer for dozens of national and regional publications. Ms. Lieber is a member of The Authors Guild, The National League of American Pen Women and former NAWW South Florida Regional Representative. For more information or subscribe to The Wordy Woman, a free weekly newsletter for writers, go to http://www.shelleylieber.com.
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Call-in information for live call is on your member login page. Missed the live call? Get the audio download on your member login page within 48 hours. If you do not have your password, e-mail us at support@naww.org

If you are not an NAWW member yet, find out more about NAWW Membership Benefits by clicking here: naww.org/blog/benefits

Technorati Tags: NAWW, Sheri McConnell, NAWW member event, The Mistakes Myths & Miracles of Book Publishing, Shelley Lieber, 4ps, Publishing Success

Creating Your Social Media Writing Strategy with Marilyn Schwader

One of the most frequent comments I hear when talking with clients is that they are overwhelmed with the idea of using Social Media (Web 2.0).

How do you know what tools to use that will be most helpful?

How do you keep everything up-to-date?

Where do you start?

The first question I ask is… Do you have a Social Media Strategy?

If not, then join Published Author and Social Media Coach, Marilyn Schwader for Creating Your Social Media Writing Strategy, an information and inspiration-packed webinar that will teach you…

* what social media is and how it can help you drive free traffic to your site for more book sells

* 3 strategies you can use to market your book using social media

* how to write for Social Media so you are simply and effectively providing compelling information

* how to use simple online tools to pick and use keywords so that your target market will find you

* how to pick the social mediums that your target market use so you aren’t shooting in the dark

* how to use blogging so that it doesn’t drain you

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Note: Call-in information is on your member login page. If you do not have your password, e-mail us at support@naww.org

If you are not an NAWW member yet, find out more about NAWW Membership Benefits by clicking here: naww.org/blog/benefits

How One Woman Published 8 Books in Less Than 18 Months

Various surveys have shown that 80% of people want to write a book, yet most people never get beyond dreaming about being a published author.

In this teleseminar Susan Daffron explains how she self published 8 books in less than 18 months without using a ghostwriter. (In fact, she did almost all of the work herself!)

You’ll learn:

• How Susan got beyond her big “stuckness” on two book projects that had been languishing in old discarded Word files for literally years.
• How to find and repurpose writing you may already have in other forms.
• How to determine if you can actually sell your book once it’s finished.
• Which areas of the publishing process you can outsource, depending on your skills (and one you definitely should).
• How to publish your book “on the cheap” and avoid the stigma of subsidy/vanity presses.
• Numbers and acronyms you need to know about once you enter the wild and wooly world of self-publishing.

If you’ve got a book project you wish you could finish, join Susan Daffron and take your first step toward making that dream a reality.

About Susan Daffron

Susan Daffron is the president of Logical Expressions, Inc. a book and software publishing company in Sandpoint, Idaho. Her books include: Vegan Success: Scrumptious, Healthy Vegan Recipes for Busy People, Web Business Success: The Entrepreneur’s Guide to Web Sites That Work, Happy Hound: Develop a Great Relationship with Your Adopted Dog or Puppy, and Happy Tabby: Develop a Great Relationship with Your Adopted Cat or Kitten and 5 other books on computing topics. She also is the co-creator of a writing and creativity software program called IdeaWeaver and is the author of approximately 1,200 online articles, 70 articles that have appeared in national magazines, more than 200 print newspaper articles, an online software training course, and book chapters.

Susan is also the President and Founder of the National Association of Pet Rescue Professionals (NAPRP) an association that offers tools and information to help people working in humane organizations save more lives. Most recently, she was invited to be a Founding Partner of the Association of Web Entrepreneurs. Thanks to the Internet, she and her husband have been able to operate the business from a remote location in the forests of northern Idaho since 1996. Their web sites have received kudos from USA Today, Tribune Media Services, and the BBC.

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Call-in information for live call is on your member login page. Missed the live call? Get the audio download on your member login page within 48 hours. If you do not have your password, e-mail us at support@naww.org

If you are not an NAWW member yet, find out more about NAWW Membership Benefits by clicking here: naww.org/blog/benefits

Technorati Tags: Susan Daffron, Logical Expressions, Inc, Vegan Success: Scrumptious, Healthy Vegan Recipes for Busy People, Web Business Success: The Entrepreneur’s Guide to Web Sites That Work, Happy Hound: Develop a Great Relationship with Your Adopted Dog or Puppy, Happy Tabby: Develop a Great Relationship with Your Adopted Cat or Kitten, NAWW Membership, NAWW

Designing Your Signature Success by Melissa Galt

Say goodbye to a “default” life controlled by routines that bore you and relationships that drain you. In this energizing program, Design Your Signature Success: 4 Essential Steps to Living Your Dreams Melissa maps out a simple 4-Step process for designing — and building — an all-new life where you really can have it ALL: a beautiful home, a robust career, great personal style, wonderful relationships, creative passions, and time to enjoy it.

A successful, fulfilling, enriching life is all about the unique journey each one of us is on so it is vital to tap into your creative source to discover the journey designed for you. Stop racing for the next deadline, get out of striving and never arriving. Melissa will show you how to stop waiting and start living life by your own design. Design Your Signature Success: 4 Essential Steps to Living Your Dreams will re-ignite your passion for life and illustrate how you can simply and effectively create the life you most desire.

Who Should Attend
- Anyone who wants more out of life
- Anyone who is stalled and needs a jumpstart to success
- Anyone who delivers the dream to everyone but themselves
- Everyone who is willing to live by design instead of by default

Design Your Signature Success: 4 Essential Steps to Living Your Dreams is a program designed for doers. Wishers, hopers, and dreamers won’t ever lead the life they desire as they won’t take the action to get there. If you are ready to take action consistently and really, this will put you on the path with passion and purpose to a life of your own design

Participants Will Learn how to:

Step 1: Architect a limitlessly rewarding life

• Craft their vision board
• Develop their treasure map
• Write their life story
• Fill their attraction box

Step 2: Design their desired experiences

• Improve and create rewarding relationships
• Re-ignite their career passion
• Advance their health and wellbeing
• Makeover their image and style
• Design and live in their dream home
• Realize greater financial prosperity and security

Step 3: Build their strategies for action support systems for success

• Draft their blueprint for success
• Create an action plan for their career and life
• Unlock their potential
• Establish their support network for their way to the top

Step 4: Decorate their lives with results

• Get an attitude of gratitude
• Learn to rejoice in the success of others
• Realize how to feel into their future

ABOUT MELISSA GALT:

Click here to read about Melissa and her amazing life full of rich experiences: http://melissagalt.com/about.htm

Note: Call-in information is on your member login page. If you do not have your password, e-mail us at support@naww.org

If you are not an NAWW member yet, find out more about NAWW Membership Benefits by clicking here: naww.org/blog/benefits

Technorati Tags: Melissa Galt, designing your signature success, design, success